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Why tan the sunless way?

Reasons to choose COOLA Sunless Tan

As beauty professionals, we strive to offer the healthiest and most effective protective products on the market. A huge part of sun protection is avoiding it where possible and using the appropriate protection measures during sun exposure. However, this can be difficult for sun-lovers like ourselves! We know how appealing it is to go out on a beautiful summer day, soak up the sun, and get a gorgeous natural tan. We also know how damaging this can be for our skin and our bodies. A great way to achieve stunning and natural results is by choosing SUNLESS!


There are so many benefits to using COOLA Sunless Tan products and we want our partners to fully understand WHY to choose COOLA sunless tan for your spa and WHY to get your clients to stop using alternative and damaging tanning methods, such as tanning beds or other traditional ways of tanning.


1. SKIN CANCER PREVENTION

How could we not start off with the high risk of skin cancer from sun exposure. Exposure to ultraviolet (UV) rays – from the sun or from artificial sources like tanning beds – is the most common cause of skin cancer. UV rays cause skin cancer by creating changes in the cells of the skin. In some cases, the UV rays cause direct damage to cells. Tans and sunburns, for example, are both signs that UV rays have damaged the skin. In other cases, UV rays cause skin cancer indirectly, by weakening the immune system.


Did you know…

  • More people are diagnosed with skin cancer annually than all other cancers combined.

  • More people develop skin cancer from tanning than lung cancer from smoking.

  • On average, a persons risk for melanoma DOUBLES when they have had more than five sunburns.

  • In Canada, about a third of all new cases of cancer are skin cancers, according to Health Canada. In 2020, 8,000 Canadians are predicted to be diagnosed with melanoma skin cancer.

A quick COOLA history:

The COOLA journey began when Chris (CEO & Founder) was living in Southern California and his parents were both diagnosed with melanoma. Inspired by the healthy California lifestyle around him, he wanted an effective, organic skin protection that felt nice enough to use everyday. When he could not find what he was looking for, COOLA was born. This also aided in the development of COOLA sunless tan products and the benefits of choosing a sunless tan.



2. SUN AGEING

90% of skin ageing is caused by the sun. This includes, but is not limited to:

  • Pigmentation (Sun spots, Melasma/Chloasma, Age/Liver spots, Freckles, etc.)

  • Wrinkles, Fine Lines, and Deep Creases

  • Loss of elastin in the skin (causing the skin to sag and hang loosely)

  • Rough and uneven skin

  • Red, rough scaly patches and spots that may be precancerous

  • Loss of collagen and healthy proteins in the skin

  • Thinning skin

The image below shows the effects of sun damage on the skin when unprotected. Truck driver, Bill McElligott, 69, who has unilateral dermatoheliosis, according to The New England Journal of Medicine. Essentially, ultraviolet A (UVA) rays transmitted through the window of his delivery truck and severely damaged the skin on the left side of his face during the 28 years he has spent driving on the job. The right side of his face, which remained in the shade, is FAR more youthful.

New England Journal of Medicine


3. INGREDIENT BENEFITS

COOLA harnesses the power of plant cell actives to nourish and support healthy skin. It's part of their commitment to use naturally effective and sustainably-sourced ingredients to achieve superior results organically.

Some of the powerhouse ingredients that can be found in the COOLA Sunless Tan line includes, but is not limited to:

  • Natural Sugar Beet-Derived DHA: An Eco-Cert approved ingredient derived from Sugar Beet that helps build a natural-looking tan.

  • Aloe Vera Extract: Traditionally used in herbal medicine for wound care, sunburn, and minor skin irritation. Provides outstanding hydration in body care products.

  • Argan Oil: Dubbed as “liquid gold”, Argan Oil is extremely rich in beneficial nutrients including fatty acids and vitamin E. Its properties make it ideal for moisturizing and conditioning skin.

  • Hibiscus Flower: From organic farming, high in antioxidants and amino acids, it has been shown to have wrinkle-smoothing properties.

  • Centella Asiatica Meristem Cell: Derived from the Gotu Kola plant, which is known to help reduce signs of skin aging.

  • Chorella Vulgaris Extract: Commonly referred to as Algae. Used to hydrate, soften, and detoxify the skin. Also replenishes essential vitamins and minerals.

  • Hyaluronic Acid: Know to help retain skin moisture and youthfulness.

  • Alaria Esculenta Extract: Derived from brown algae, it helps to improve skin elasticity while increasing skin moisture instantly.

  • Pea Extract: Helps increase microcirculation and encourages healthy cell growth. These actions make skin firmer while making skin appear smoother.

  • Caffeine and Coffee Arabica Seed Extract: An Eco-Cert approved proprietary blend of natural Green Coffee extracts that can support a more toned look.


4. OVERALL APPEARANCE

Being tanned has a slimming effect and makes people look and feel great. Not only can fake tan have a slimming effect to the eye, a bit of strategic bronzing can also easily enhance specific body parts and create the illusion of a better body. Moreover, using specific beneficial tanning products, like the NEW! Organic Gradual Sunless Tan Firming Lotion or the NEW! Organic Sunless Tan Express Sculpting Mousse, clients can sculpt away lazy days while getting a Portofino-worthy tan!

Another amazing benefit to having a gorgeous tan is camouflaging any unwanted imperfections, making clients feel more beautiful and confident in their skin! The most common skin imperfections that can be easily camouflaged with a great tan are stretch marks, varicose veins, cellulite, and scarring. This not only helps clients feel and look their best, but it also adds an even appearance, and more consistent glow and texture to the skin immediately.



5. CHANGE OF SEASONS

The days of winter tanning packages are over! Its time to make room in the bathroom for sunshine in a bottle! In Canada, we are lucky if we see sun all summer long, let alone in non-summer months. Because of this, getting a tan that lasts all year is not an option. It is illogical for clients to put themselves at risk by going into a tanning bed, when they can have a beautiful, healthy, and SAFE tan whenever and wherever they need it. COOLA Sunless Tan allows your clients to decide when they need and want that summer glow!


6. Eco-Cert® Cosmos Organic Certified

Ecocert® COSMOS is an international standard for organic and natural products that is designed to serve the best interests of the industry, its customers, and the environment. It is arguably the most rigorous cosmetic certification in the world. Guiding principles include:

  • Promote the use of products from organic agriculture, and respect biodiversity.

  • Use natural resources responsibly and respect the environment.

  • Use processing and manufacturing that are clean and respectful of human health and the environment.

  • Integrate and develop the concept of “Green Chemistry.”

ALL COOLA Sunless Tan products are Eco-Cert® Cosmos Organic Certified.


7. MUST-HAVE NEW ARRIVALS

COOLA has officially added 3 new members of the Sunless Tan family!

The fast-track to a healthy, natural glow. Sculpt away lazy days and reveal an inner goddess with our Organic Sunless Tan Express Sculpting Mousse. Perfect for clients who want golden, gorgeous colour in a matter of hours and skin that feels smoother and firmer.

  • Our highest level of DHA, naturally derived from Sugar Beet

  • Concentrated Caffeine helps skin appear smoother and firmer

  • Lightweight, fast-absorbing, streak-free, and transfer-resistant

  • Natural Piña Colada scent

Tan, tone, and tighten for glowing summer skin any time! Our Organic Gradual Sunless Tan Firming Lotion eases you into a healthy, golden glow while nourishing the skin. Perfect for clients who seek soft, firm, sun-kissed skin!

  • Builds tan gradually over several days

  • Caffeine helps skin look firmer and smoother

  • Baobab Oil infuses skin with vitamins

  • Shea Butter moisturizes

  • Streak-free and transfer-resistant

  • Natural Piña Colada scent

Glow all year long with our Organic Sunless Tan Collection and easy-to-use, 2-in-1 Exfoliator & Applicator Mitt. It's a match made in mitt heaven! Perfect for clients who want a helping hand for a streak-free tan!

  • A double-sided washable mitt for exfoliating and then applying any COOLA sunless tanner

  • Exfoliation: Incorporates organic Sisal to gently buff away dead skin, sunless-tan residue and other impurities revealing smooth-as-silk skin

  • Application: The soft terrycloth side ensures an even, streak-free application and protects the palms from staining


COOLA Sunless Tan ranges from mists to mitts, and everything in between! The growing collection has just added 3 NEW products that are available NOW and are must-haves for your business and the season ahead. Transfer-resistant and streak-free, COOLA Sunless Tan is always the best choice for perfect bronzey skin, and will quickly become a client favourite!


Boost your beauty business with COOLA today!



As our COOLA partner, we are offering exclusive insider sneak peeks at some of what is launching this Spring, like our recently launched Sunless Tan additions. Stay tuned for upcoming dates on our ZOOM launch party, with full education on all our new product additions and a refresher on our famous existing products! You don't want to miss it! This is going to be COOLA's BIGGEST YEAR in Canada as we provide skin care solutions not just for the sun, but organic & natural beauty products that people love to wear everyday. We look forward to growing your eco-friendly skin care business in 2021!


Visit our website for more information on our brands, including COOLA.

Our representatives are always available in person or virtually to keep you up-to-date

on our award-winning product collections & treatments.


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BEAUTÉ, PROFESSIONNELS DE LA PEAU, DAYSPA, DAY SPA, PRODUITS DE SOINS DE LA PEAU, DISTRIBUTEUR DE SOINS DE LA PEAU, SPA MÉDICAL, RESORT SPA, LUXURY BEAUTY, PREMIUM SKIN CARE, GREEN BEAUTY, ECO BEAUTY, B2B,

BEAUTYMARK SOLUTIONS INC.

55 ADMINISTRATION RD., UNITÉ 29

VAUGHAN, ONTARIO

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416 462 9994

1 800 771 0982

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